Chocolate Hair Is Having a Moment, and KEVIN.MURPHY Just Made It Better
After years of ultra bright blondes and heavy high-maintenance colour trends, clients are starting to want something different. The biggest shift I’ve been seeing behind the chair is people wanting hair that still feels luxurious and dimensional — but healthier, shinier, softer, and easier to maintain.
That’s exactly why chocolate tones are having such a major moment right now.
Today the modern brunette colour isn’t flat or overly dark, and the new chocolate trend is all about reflective, glossy dimension that makes the hair look healthy and expensive in every light.
What clients are gravitating toward right now is colour that enhances their hair instead of overpowering it. People still want dimension and movement, but they also want:
softer grow out
healthier-feeling hair
more shine
lower maintenance appointments
colour that looks natural but elevated
“expensive brunette” energy
There’s also been a huge shift toward prioritizing hair health. After years of heavy lightening services, many clients want to give their hair a break to feel stronger, softer, and more manageable again without sacrificing beautiful colour.
That’s why gloss services and demi-permanent colour are becoming so popular.
Chocolate
Chocolate is the perfect rich neutral brunette. This shade creates soft depth and reflective richness without feeling too warm or too cool. It’s ideal for clients wanting that glossy “expensive brunette” look with natural dimension and softness.
Think of:
melted mocha
soft espresso
rich neutral brunette
glossy dimensional depth
Chocolate Gold
Chocolate Gold brings warmth and luminosity to brunette hair without looking brassy. This shade reflects light beautifully and creates that soft golden glow so many of my clients are asking for right now.
It’s perfect for anyone wanting:
warm brunette dimension
golden reflective tones
soft caramel warmth
sunlit brunette richness
This tone feels especially modern because it adds brightness while still maintaining depth and shine.
Chocolate Mahogany
Chocolate Mahogany adds deeper red-violet reflects for a richer, more dramatic brunette finish. It creates bold dimension while still feeling soft, glossy, and wearable.
This shade is perfect for clients who love:
deep dimensional brunettes
rich reflective warmth
red-violet undertones
luxurious high-shine colour
The result is a brunette that feels vibrant, elevated, and incredibly glossy.
Enhanced COLOR.ME GLOSS Technology
While COLOR.ME GLOSS has already been my favorite for luminous demi-permanent colour, the updated technology and performance claims align perfectly with my commitment to clients and the industry’s shift toward healthier, shinier hair.
Designed as both a colour and treatment in one, COLOR.ME GLOSS helps deliver reflective colour while supporting the overall feel and condition of the hair.
Powered by:
KM.BOND² technology to restore elasticity and strengthen the hair
Vitamin C to boost colour richness, purity, and shine
An acidic pH formula that smooths and seals the cuticle for reflective gloss
Updated performance claims show:
100% restoration of hair health on pre-lightened hair
Hair that feels 36% stronger and 37% thicker
1.9x more shine
This evolution of glossing services feels perfectly timed with where the industry is heading. Clients don’t just want colour anymore, they want hair that looks healthy, touchable, reflective, and effortless.
Healthy hair is becoming the new luxury — and glossy dimensional brunettes are leading that shift.